Data to power your casting decisions

The entertainment
industry's most accurate
and timely familiarity
and appeal metric -
only from Variety

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Build Your Best Cast
at the Right Price

Build cast lists quickly and easily utilizing filters around
social conversation, age, ethnicity, country of origin
(great for tax incentive qualifications), gender,
familiarity, box office, TV ratings and more!

How are scores calculated?

  • PMC Publications

    Vscore incorporates the volume of searches for a particular actor and number of mentions in articles across PMC's editorial portfolio, which is made up of over 170 million unique visitors per month. Publications included in the score consist of Variety, Deadline, Indiewire, TVLine, GoldDerby and Hollywood Life.

  • Performance Data

    Vscore is also powered by accurate and robust performance data across film and television. Box office and ratings have been converted into audience exposure to accurately measure an actor's familiarity across the US and International markets.

  • Awards

    Actors that have been nominated or won any of the following awards get improved rankings in Vscore:

    Emmy Awards, Golden Globes, Academy Awards, SAG Awards, Independent Spirit Awards.

  • TV and Film Development

    If an actor is attached to an upcoming film that's currently awaiting release, or an active pilot pickup or series pickup in TV, then Vscore increases that actor's familiarity ranking. This is the only predictive element in Vscore.

Who uses Vscore?

Find up and coming actors or the next big star with
Vscore Velocity!

See Social and Personal Details As Well As
Actor Availability

Vscore's actor availability allows one to better negotiate talent deals by clearly and easily seeing existing production commitments.

Use our spell - correcting search or compare
tools to find actors fast.

Trusted Partner

Vscore serves over 650 of the leading companies in entertainment & media, including:

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