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Vscore FAQ

  • What is a Vscore?

    A. Vscore is an algorithm comprised of an actor's box office and TV ratings performance, the volume of social media conversation about them, along with awards they have won and their upcoming projects in the production pipeline. The resulting score is an accurate measurement of an actor's overall familiarity and appeal with audiences.

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  • How do I sign up for Vscore?

    A. Please call 323-617-9555 and a member of our sales team will be happy to help you, or click here to have us contact you.

Vscore Frequently Asked Questions

  • What's a good Vscore?

    A. Vscore consists of over 25,000 actors and continues to grow. Just to be included in Vscore means an actor has achieved a significant amount of success. A "perfect" Vscore is 100. However, a good Vscore really depends on the needs of your specific project. If a project requires very well known actors, IE "household names" then a Vscore of 90 and above may be appropriate, however many actors with Vscores in their 70's or 80's can have strong followings among specific demographic groups as well and bring significant value to a new film or TV series.

  • Does Vscore favor TV or film actors?

    A. Neither. Vscore does tend to benefit actors who are successful in both film and television. The combined box office and ratings data, combined with the actor's increased exposure to audiences results in a higher Vscore.

  • How do I add an actor to Vscore?

    A. Please email complete credits, representation information and photo art to vscoresubmissions@variety.com. Please note that to be included in Vscore an actor must have appeared as a series regular or guest star between September 2010 and present, and/or appeared as main title cast in a feature film that was released between January 2010 and present. Currently Vscore only includes actors working in television and films distributed in the US.

  • How do I update credits in Vscore?

    A. Please send any corrections to vscoresubmissions@variety.com and our team will update the listing in question within 24 hours.

  • How do I update representation info in Vscore?

    A. Please send any corrections to vscoresubmissions@variety.com and our team will update the listing in question within 24 hours.

  • How is most positive and negative online conversation calculated?

    A. Most positive and negative conversation is calculated by measuring the percentage of positive, neutral and negative online conversation around a particular actor.

  • What sources make up the social component of Vscore?

    A. Vscore incorporates data from all social channels including: Twitter, Facebook, FourSquare, Tumblr, Bitly, Dailymotion, del.icio.us, Flickr, Google+, Instagram, Metacafe, Panoramio, photobucket, PLURK, reddit, stackoverflow, vimeo, YouTube, among others. This data is licensed from ViralHeat, the industry's most comprehensive and scalable web listening tool.

  • What sources make up box office data?

    A. Box Office data is licensed from Rentrak, the gold standard in box office revenue reporting around the world. Box office data used to calculate Vscore pulls revenue numbers from US released films distributed between January 2003 and the present.

  • What sources make up TV ratings data?

    A. TV ratings data is licensed from Rentrak. Rentrak, through its TV Essentials service, monitors over 25 million televisions and 12 million households making it the largest TV ratings sample in the US. TV ratings data used to calculate Vscore pulls data for all scripted series and Made-for-TV movies that were originally broadcast between September 2010 and the present.

  • What credits are included in Vscore?

    A. More credits, or projects in TV and film, tend to boost an actor's Vscore. So what credits are included? Vscore includes all acting credits for actors that fit within the measurement time frame. Additionally, Vscore only includes credits for actors when they are working as an actor in a project. Actors that work on a film or TV series as a producer, for example, will not see any benefit to their Vscore for that project if they aren't seen on screen. For example, Ben Affleck, who executive produced ARGO, does not receive any benefit from the success of the film in calculating his Vscore because he never appeared on screen.

  • What is the measurement time frame?

    A. Measurement time frame simply refers to the years in which Vscore measures an actor's performances. Vscore measures films that were released in the US between January 2010 and the present. Vscore measures scripted and made-for-TV movies that were originally broadcast between September 2010 and the present in the US.

  • What projects are included in Upcoming Projects of an actor's Vscore?

    A. Upcoming projects account for up to 5% of the overall composition of an actor's Vscore. Upcoming projects in film include any film awaiting release, currently in post production, production or pre production. Upcoming projects in TV include any pilot pick up or series pick up being actively developed for the upcoming television season.

  • How is sentiment calculated?

    A. Sentiment measures the expressed opinion (positive, neutral and negative) of a writer. Vscore does not rely on sentiment measurement to calculate an actor's score, but includes it for users' reference as a powerful complement to an actor's familiarity and appeal. Like many things in the social data ecosystem, sentiment is a rapidly evolving tool. While challenges like accurately identifying and classifying irony, sarcasm, and emoticons exist, Vscore and its technology partners are meeting that challenge with increasingly sophisticated, Twitter syntax-specific tools.

  • What award types are included in Vscore?

    A. Awards account for 10% of the overall composition of an actor's Vscore. Award categories are limited to best actor/supporting actor awards across the Oscars, the Golden Globes, the Emmys, SAG Awards and the Independent Spirit Awards.

  • Are digital series, like House of Cards, included in Vscore?

    A. No. At this time, digital platforms like Netflix and Amazon do not make audience metrics available, so there is no objective standard for performance. Vscore only includes TV ratings and film box office data for viewership measurement currently.

  • What is Similar To?

    A. "Similar To" notes actors who have auditioned for the same roles. It means that they are in the same general gender and age cohort, but may have different physical characteristics or have different Vscores.