Variety Business Intelligence (VBI) today released the 2021 VBI Entertainment Diversity Progress Report, its first comprehensive analysis of on-screen representation powered by the company’s Justice, Equity, Diversity, and Inclusion (JEDI) dataset.
JEDI data covers 1.5 million people, and includes ethnicity, country of origin, gender, LGBTQ+ and age. It is the only DEI dataset to identify ethnicities in multiethnic individuals, country of heritage, languages spoken and personal pronouns, among other attributes. The investment made by VBI in the JEDI space is driven by the company’s commitment to supporting a more equitable entertainment and media industry through respectful, accurate and unbiased demographic data. VBI customers, including the leading streamers, networks, studios and agencies, are using JEDI data to advance representation, drive diverse hiring, meet inclusion content requirements, and evaluate their progress both internally and against peers.
“Justice, equity, diversity, and inclusion are core to our values at Variety Business Intelligence and why we set out to underscore the importance of accurate and respectfully sourced demographic data in achieving overdue change,” said Mark Hoebich, President, Variety Business Intelligence. “Authentic and compelling stories that inspire and engage all audiences are driven by diverse and inclusive storytellers, and we hope JEDI helps Hollywood to continue to hold itself accountable in reflecting the world around us.”
This study is unique in the granularity of its highly accurate and respectfully sourced demographic data, and compares how casting and representation of underrepresented communities on screen changed between the pre-pandemic period and Covid-19 pandemic. While there is tremendous work that still needs to be done in entertainment and media, VBI’s comprehensive study of scripted, live action projects identifies trends and highlights some key shows and films where advancement in representation is notable.
Specific analysis of on screen representation focuses on the following communities:
Variety Business Intelligence is the leading entertainment data provider powering streamers, networks, studios and agencies with its best-in-class business solutions and metadata. It's flagship service, Variety Insight, is the foremost entertainment data solution that provides verified, timely, and accurate metadata around people, projects, and companies that work in the global entertainment business. Within the DEI space, Variety Business Intelligence tracks over 1.5 million people along with their respectfully sourced and publicly available demographic data.
"As a company that cares deeply about diversity, equity, and inclusion, we applaud the work that Variety Business Intelligence has done to create a more inclusive data platform. This data will be used to help the industry better reflect the stories, contributions and work of underrepresented communities and will capture important metrics that have been overlooked across entertainment for far too long."
Head of Data at CAA
"At a time when the representation of diverse experiences, cultures, and voices in entertainment matter more than ever, it is vital to find reliable information on the diversity of talent with accuracy and nuance. Tools like Variety Insight are critical in the push towards more equitable opportunities for underrepresented communities."
Head of Inclusive Content at Lionsgate
"As the landscape of equity and inclusion broadens across categories, leveraging Variety Insight's recently enhanced DEI data which includes not only expanded options for ethnicity and countries of heritage, but also gender and LGBTQ+ identities is a valuable resource. WarnerMedia looks forward to continued partnership with VBI to be on the forefront of supporting the push towards equitable opportunities for underrepresented communities."
SVP Equity & Inclusion at WarnerMedia